PRIMEX is a leading tire importer and distributor in Bulgaria, offering a comprehensive portfolio of tires for passenger cars, commercial vehicles, buses, agricultural machinery, construction equipment, industrial vehicles, and specialized applications.

Founded in 1997, PRIMEX has developed into a trusted nationwide partner, combining extensive industry expertise with a wide range of products and services. 

Over nearly three decades, the company has earned the trust of customers and the recognition of some of the world’s most respected tire manufacturers, including Michelin, Continental, Goodyear, Pirelli, Dunlop, Falken, Kumho, Giti, Petlas, and BFGoodrich. PRIMEX is also the exclusive distributor of Hankook and Sailun in the Bulgarian market.

Nationwide Presence

PRIMEX operates a network of modern retail and service centers across Bulgaria, including two locations in Sofia, Plovdiv, Varna, Shumen, Burgas, Ruse, Veliko Tarnovo, and Dobrich.

Our nationwide footprint enables us to provide fast, reliable, and professional service wherever our customers are, supported by efficient logistics and a customer-focused approach.

Tire Expertise and Services

At our modern retail and service centers, customers can access a complete range of tire-related products and services, including:

• Tire sales and expert consultation

• Tire fitting and balancing

• Wheel alignment

• Tire repair and maintenance

• Seasonal tire storage (Tire Hotel)

• Fleet tire management solutions

In addition to an extensive portfolio of tires, our customers benefit from the expertise of knowledgeable and highly trained specialists who will help them select the most suitable tires for their specific needs. 

Every PRIMEX service center is equipped with advanced diagnostic equipment and the latest generation of automotive service technology.

Our experienced technicians provide a wide range of maintenance and repair services, including:

• Wheel alignment

• Suspension inspection and repair

• Headlight adjustment

• Oil and fluid changes (in our centre Sofia 39 Okolovrasten pat Str.)

• General vehicle maintenance

Customer-Centric Approach

Providing an exceptional customer experience is at the heart of everything we do.

Through our dedicated Customer Call Center, customers can easily connect with our team via phone, email, and online chat, ensuring a seamless and efficient customer experience.

Primex has been certified to the international quality certificate - ISO 9001:2000.

All major company activities have been certified such as import, retail, service and retreading of tires. Quality management system is constantly being improved in accordance with the requirements of international standards.

Highly qualified internal auditors monitor the compliance of the regulated system while TUV Rheinland InterCert audits the company every year.

Primex is also certified in accordance with regulation R109 of the European Economic Commission which ensures that retreaded tires are manufactured to certain quality standards comparable to standards for the production of new tires. This certificate is issued by the Kraftfahrt-Bundesamt guaranteeing that Primex retreaded tires meet all European quality standards.