Primex Ltd. was established in 1997 in Shumen with main activity import and trade with tires. Nowadays Primex Ltd. is a leading Bulgarian company importing and distributing tires for all kind of vehicles: car, SUV, light truck, truck, bus, and farm/industrial. Primex is a trusted and recognized partner to many worldwide tire producers and suppliers such as Goodyear, Michelin, Pirelli, Hankook, Matador, Petlas and others. The company enjoys the trust and loyalty of its many customers.

Several modern retail and service Primex centers were built across the country in Sofia, Plovdiv, Varna, Shumen, Burgas, Rousse, Veliko Tyrnovo and Dobrich. Except tire retail Primex offers a wide range of services for cars and vans - front and rear axle’s alignment, undercarriage repair, suspension repair, wheels straightening, headlights adjustment, oil change and many others. Service centers are equipped with the latest specialized tools and employ highly qualified professionals.

Primex provides the most up-to-date terms of contact with its numerous customers. The company operates a customer call center that provides inbound communication through all channels - national phone number, email and chat.

Primex has been certified to the international quality certificate - ISO 9001:2000.

All major company activities have been certified such as import, retail, service and retreading of tires. Quality management system is constantly being improved in accordance with the requirements of international standards.

Highly qualified internal auditors monitor the compliance of the regulated system while TUV Rheinland InterCert audits the company every year.

Primex is also certified in accordance with regulation R109 of the European Economic Commission which ensures that retreaded tires are manufactured to certain quality standards comparable to standards for the production of new tires. This certificate is issued by the Kraftfahrt-Bundesamt guaranteeing that Primex retreaded tires meet all European quality standards.